What We Do

Marigold delivers bespoke AI Visibility Audits that reveal how models like ChatGPT, Perplexity, Claude (and others) describe your company and, most importantly, whether that version aligns to your goals.

Why it matters

AI-driven conversations convert sales faster than traditional search. When someone asks ChatGPT or Perplexity for advice or product recommendations, those answers feel like trusted recommendations, not just links. If your brand shows up with the wrong story (or not at all) you're not just missing visibility. You're missing qualified, high intent moments that drive real revenue. Currently, there are no notifications for brand mentions in AI Search, the only way to know how you're showing up is to look and not all queries offer accurate results.

Marigold Visibility Audits are strategic diagnostics that map:

How you're positioned vs competitors in AI-generated answers

Which narratives are showing up and which are missing or distorted

Which structured data is being indexed (or ignored) by AI models

Where your aI reputation is silently diverging from your actual brand

How We Work

We built a proprietary methodology to assess how AI synthesizes brand identity using:

Entity association tracking

Narrative gap analysis

AI perception vs. traditional SEO delta mapping

Signal correction and strategy planning

Every audit is rigorous and ethics forward. We don't scrape, fake, or spin. We take your priorities into account and deliver timely assessments (including where you're killing it) so you can decide where to put your resources.

Why "Marigold"

Marigold's are planted around crops to protect what matters and that's the role we play. We're not here to scare you or sell dashboard access. We want every brand to have the opportunity to show up authentically in AI Search results and that starts with being informed.

Who's Behind It?

Marigold was conceived of a built by an ops veteran (not an agency).

I come from talent ops at Netflix, Block, Lyft, and Amazon. My work has always lived at the intersection of technology, experience design, and trust, building systems that scale without breaking what makes a company human.

I started exploring AI visibility after noticing how persuasive LLMs had become in shaping brand perception. When I realized no one was tracking how brands were showing up in AI, I built the first version for myself and my network.

What started as a side experiment turned into a methodology. Now it's a way for real brands to get real insight into their AI reputation, before it is defined for them.