AI is already telling a story about your brand.
Marigold helps you make it the right one.
That's why louder competitors win and trusted brands get misrepresneted.
Its not malicious. It's math.
You lose control of your story. And most brands don't even realize it's already happening.
The Case of the
Missing Parade
Popular AI-generated site, ***********.com, created a Halloween parade out of thin air.
Thousands showed up. No floats.
It would have been a great event if it weren't for that meddling AI.
Sorry, eh?
Oops, AI Did It Again
What does AI think your brand stands for? You may be surprised—and outflanked.
Perfect for: Founders, Comms Leads, Marketers
Pulse Check
1-page Summary of Your Brand
Top 3 Competitor Visibility Rankings
Immediate Risk Flags
(positioning, differentiation, gaps)
Start here. It's free, fast, and tells you what AI really thinks - before your next investor, journalist, or partner asks.
Full Audit
Everything in the Pulse Check, plus:
Complete AI Narrative Analysis
(5-10 pages)
Traditional vs AI Search
Gap Analysis
Actionable Roadmap with
Quick Wins and Long-Term Fixes
AI Ethics & Vulnerability Framing
(Bias, Gaps, Brand Risks)
Customizable Competitor
Benchmarking (Up to 5 brands)
Where most companies land. Perfect for launches, repositioning, PR resets —or spotting problems before they surface.
For: Growth-stage brands ready to understand and shape their AI narrative before someone else does
Red Team Audit and
Action Plan
Everything in the Full Audit +
Multi-LLM Framing Audit
(ChatGPT, Claude, Perplexity, etc)
Meta-Narrative Analysis Across
Models and Markets
Executive-Ready Strategy
and Roadmap
AI perception Risk Modeling for
IPO, M&A, or IR Contexts
Fully Custom Engagements
(Industry-Specific,
Region-Specific, etc)
For brands that can't afford narrative risk.
Used by founders, comms leads, and IR teams preparing for IPSs, M&A, or market-critical exposure.
Full narrative visibility. Multi-model analysis. Leadership-grade positioning and roadmap.
More about us:
Will this help with SEO or traditional PR too?
Yes—but from the AI side out. Our Audits help you align your metadata, brand narrative, and content structure to increase visibility in both AI summaries and traditional search. It's a strategic complement to SEO, not a replacement.
What do you mean, “Human-AI partnership" at Marigold?
At Marigold, we believe the future is human-led, AI- supported. We use AI tools to power audits, but every recomendation is curated by human experts. Its not about automation, its about smart collaboration.
Is AI Search reliable?
This is one of the most important—and misunderstood—questions facing brands today. AI-generated summaries are already influencing how millions of people perceive companies. While they’re not always accurate, they are increasingly treated as authoritative—and the way they generate those answers is often opaque. Our job isn’t to blindly trust or dismiss AI summaries. It’s to give you the insight you need to determine how these systems are representing your brand, and whether anything important is missing or misaligned.
How does AI search shape brand perception?
AI search today isn’t just “Tell me about Pringles.” It’s “Can you help me plan a grocery list for my 7-year-old’s birthday party?” If your brand doesn’t appear in those contextual, high-intent searches, you’re not just being left out—you’re being forgotten.Platforms like ChatGPT (90M+ users/month), Bing Copilot (built into Microsoft 365), and Perplexity (a rising star in AI search) don’t show traditional results. They generate conclusions based on your brand’s structured presence, metadata, and digital footprint. If that framing is incomplete, biased, or outdated, that’s what your audience is learning—often without knowing it.
Why should we trust Marigold to audit AI perception?
Because we built Marigold to do one thing better than anyone else: Decode how AI models are shaping your brand identity—before you lose control of it. We don’t just surface keywords. We analyze how AI models synthesize your narrative, then give you a concrete plan to shape what AI says next. Our team blends AI systems knowledge, metadata optimization, and brand strategy. This isn’t just data—it’s reputation design.
Do you share your methodology or is this a black box?
We believe transparency builds trust. Every Audit includes a clear methodology section, and we're always available to walk you through it.
Why is AI ethics part of a visibility audit?
Visibility without ethics is just noise. We don't game the system- we guide your brand to show up truthfully and strategically in AI results. That means fixing misrepresentation, identifying bias, and placing content ethically. Your reputation isn't just what people say, its how machines repeat it.
How long does the audit take?
Most audits are delivered within 10-15 days. The Pulse Check is faster (usually 2-3 days) The Full Audit takes longer because we're analyzing multiple models, benchmarking competitors, and mapping actionable changes. For repeat and subscription clients, turnaround can be even faster since we're tracking progress over time.
Can we update the audit later?
Yes and we recommend it. AI models evolve constantly. Your visibility strategy should too. The most strategic brands treat AI visibility as an ongoing process, not a one-time fix.
What makes Marigold different from SEO firms or PR agencies?
SEO helps you get found. PR helps you get seen. We help you get framed—correctly—by machines. We reverse-engineer how AI models interpret your brand and build a roadmap to shape that narrative. Ints not just about traffic. It's about controlling the story AI tells about you.
© marigold. 2025
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